Work Summary

  • Retained consultant. Marketing strategy and implementation support for service sector companies (environmental sector) with B2B and B2C clients nationally.
  • PR strategy and social media strategy plus associated training for well-established college, leading in its sector.
  • Business reorientation strategy, business plan, marketing strategy and message mapping for established social enterprise (education, textile/fashion sectors).
  • Marketing audit, market plan, whole organisation message mapping (leadership, governors, students, staff) for large secondary academy.
  • Repositioning and new market analysis, re-branding support, marketing strategy, web development and business planning for IT service company (B2B).
  • New market analysis, marketing strategy, web development and business planning (IT software).
  • Owner and leadership workshops on business vision, branding, positioning, marketing and targeting (B2B and B2C, Cultural and Creative sectors).
  • Marketing strategy development and production for wide-ranging clients including professional (B2B and B2C) services, IT, Creative sector, B2C retail and education.
  • Approved Enterprise Nation Advisor and previously Approved Growth Voucher Advisor for Department for Business Innovation and Skills pilot scheme, now completed.
  • Approved Expert Advisor for Department for Business Innovation and Skills Growth Accelerator Scheme (now closed).
  • 1-2-1 Business Mentoring, Coventry University, Creative Enterprise Project.
  • CPD, staff training, workshops, talks and presentations to membership groups, small businesses, creative enterprises, Chamber of Commerce, universities and education sector.
  • Stakeholder Analysis (education, tourism and leisure, public and commercial sectors).
  • Brand development, value chain / gap analysis (education, non-profit, IT and B2B sectors)
  • Marketing audits, business and marketing strategy development and planning (creative and cultural, tourism and leisure, education, non-profit, B2B and B2C).